Mid America Pet Food Exec named PSC Chair

Mid America Pet Food’s Senior Vice President of Corporate Social Responsibility, David Yaskulka, has been unanimously elected to serve as Board Chair for the Pet Sustainability Coalition (PSC) for a two-year term.

“I’m humbled and thrilled to help this extraordinary staff and group of fellow volunteers move our industry toward greater and greater sustainability,” said Yaskulka.

VICTOR Featured on the Dr. Duck Waterfowl Podcast

Our Senior Vice President of Nutrition and Supply Chain, Michael Keith, recently sat down with our friends at Dr. Duck to talk all things pet nutrition and specifically discuss the nutritional needs of hunting dogs. During the podcast go over VICTOR’s approach to nutrition and answer fan submitted questions, including:  

VICTOR Named a Top Dog at Pet Supplies Plus

We’re proud to share that VICTOR, a Mid America Pet Food brand, has been honored with a “Top Dog” award at the Pet Supplies Plus Annual Summit.

This award is given to the brand within Pet Supplies Plus stores that has had the largest sales growth, spanning all categories sold in their stores, over the past two years. As the nation’s largest independent pet store, Pet Supplies Plus has over 630 locations in 40 states and counting.

Tractor Supply Honors MAPF

MAPF Named 2022 Tractor Supply Vendor Partner of the Year

Honored for our commitment, partnership, and focus to providing the products needed to support Tractor Supply’s customers, we are proud to share that Mid America Pet Food has been named Tractor Supply’s 2022 Vendor of The Year.

HI-PRO BITES AND HI-PRO STRIPS

Offering two new ways to treat the dog who is Always By Your Side®, VICTOR is happy to officially share the newest addition to our Classic Treats line, Hi-Pro Bites and Hi-Pro Strips!

These new treats are both high protein treats featuring real beef as the first ingredient and are offered in a tender texture. Hi-Pro Bites come in smaller, bite-sized and lower calorie pieces making it an ideal training treat while Hi-Pro Strips are a savory strip treat, serving as a great option for active dogs.