We strive to enrich the lives of pet families today, tomorrow and always.
Dog in water
This Able Veteran


VICTOR has recently partnered with This Able Veteran, a 501c3 non-profit organization providing specially trained service dogs for U.S. Military Veterans diagnosed with PTSD. “This Able Veteran was very excited when the VICTOR team called. We were already feeding VICTOR to the dogs in our program. It’s a high-quality product that give these dogs the energy they need for working all day.” - Pam Largent, President of This Able Veteran

VICTOR at Game Fair 2019

Our VICTOR crew has headed north for Minnesota’s 2019 Game Fair. The show spans two weekends, August 9-11th and August 16-18th at Armstrong Ranch Kennels in Ramsey, MN. Game Fair is a sporting event for all ages — and dogs— that spans over 80 acres of woods and water. It’s an outdoorsman’s paradise and a wonderland for their dogs. Field trials, dock dives and timed water retrieving events go on all weekend long. It’s the perfect opportunity for a dog to show off their skills as they head towards active hunting season.

Duck Commander Father's Day Gift Guide

If your dad’s favorite child was your dog then do we have the feed for him. Ever since we started feeding our dogs this food, they completely changed.

Madison Brown Visits VICTOR

Our team was honored to have Madison Brown and her film crew spend the day with us in Mt. Pleasant, Texas at our plant. Her team filmed an episode of her show Chasing Down Madison Brown — to air on RFDTV. We took her on a behind-the-scenes look of our plant to see how VICTOR Super Premium Pet Food is made.

Another VICTOR winner at the AKC National Champion

VICTOR food is the best I’ve used in years! My dogs use more of the high-quality food, poop less, and their coats stay healthy and thick throughout the year.